Inner can selling message



Oct. 27, 1964 J. R. CULLEY 3,154,237

INNER CAN SELLING MESSAGE Filed May 9, 1963 I 1 INVENTOR. j JACK A? CULLEV BY .WQZC

United States Patent 3,154,237 INNER CAN SELLENG MESSAG Jack R. Culley, Minneapolis, Minn assignor to The Pillsbury Company, Minneapolis, Minn, a corporation of Delaware Filed May 9, 1963, Ser. No. 279,254 2 Clm'ms. (Ci. 229-51) This invention relates to a method for conveying a message in connection with a laminated enclosure in which at least one outer lamination is completely or partially removed in opening. It comprises placing a message immediately beneath the inner most lamination to be removed so that upon removal of the lamination the message is exposed and free to fall or (if fixed at one point) dangle.

Today large numbers of cans are used in packaging refrigerated doughs. These cans are typically spirally wound having an inner foil liner, a fibrous core with a helical butt joint, and an outer label (usually two ply) spirally wound around the fibrous core. An example of such a can appears in US. Patent 2,793,126. In opening such a can the outer label is completely or partially removed from the fibrous core thereby exposing the helical butt joint and eliminating the strength imparted to it by the outer label. The can is then opened, thereby allowing removal of the contents, by first rapping the helical butt joint on an edge causing rupture (due to the pressure in the can derived from the proofing of the dough) and then twisting. This invention utilizes (but is not limited to) such a can.

The invention has as an object the provision of message space in addition to that afforded by the outer label.

Another object of the invention is to forcefully present a selling message to a consumer thereby increasing readership of the message.

Another object is to provide a written message in novel combination with a laminated enclosure, such as the refrigerated dough can described above, in a manner which will increase readership of the message.

The preferred embodiment of the invention appears in FIGURE 1, which is an isometric view showing the can 19 prior to opening with a message strip 13 concealed between the outer label 12 and the fibrous core 11. FIG- URE 2 is an isometric view showing th can with the outer label 12 almost completely removed with the message strip 13 dangling conspicuously.

In the preferred embodiment, the can includes a fibrous core 11 and an outer label 12. The outer label is removable from the fibrous core although it is adhered thereto except for an area overlying the helical butt joint 14 and extending a distance of about /2 inch on each side. The message strip 13 is about inch wide and is placed in this area void of adhesive. The hidden edges of the message strip appear as 13 and 13" in FIGURE 1. The message strip 13 may be comprised of pound lard pack paper and in the preferred embodiment, is equal in length to the length of the helical butt joint. The strip is applied continuously prior to the winding of the outer label as the fibrous core stock is passed about a mandrel. It is fully concealed beneath the outer label and, after the 3,154,237 Patented Get. 27, 1954 "ice cans are cut to length, has its ends coincidental with the ends of the cans. End closures 15 are crimped about the ends of the can, thereby securing each end of the message strip. The message strip remains secured by the crimping at 16, but is cut so as to free it from the crimping at the other end. In the preferred embodiment, this is accomplished by a collar cut 17 which, in addition to penetrating the tear strip, penetrates the outer label. In connection with the exposed edge 19 of the outer label 12, the collar cut 17 provides a convenient starting tab 18 from which to begin the removal of the outer label thereby exposing the message strip.

Upon removal of the outer label 12 the message strip 13, being adhered to neither the fibrous core 11 nor the outer label 12, is free to dangle as shown in FIGURE 2. It thus provides a forceful method of presenting a selling message Without requiring space on the outer label.

The foregoing is the preferred embodiment of the invention. It may, of course, take other forms. The message strip may be placed anywhere between the inner lamination and the outer lamination as long as it lies in an area free from adhesive and beneath only that part of the outer lamination removed in opening. Since the outer label of the laminated enclosure shown in the preferred embodi merit is completely removed in opening, the location of the message under the outer label is not critical as long as it is placed in an area void of adhesive. When only part of the outer lamination is removed (e.g., a strip 1" wide overlying a helical butt joint), the message must be confined to the area (void of adhesive) under that part removed. The selling message need not necessarily take the form of a strip, but may be circular or square or irregularly shaped. It may be written on any substance which is capable of being written upon and capable of being hidden beneath the outer label. In the claims the term sheet-like material is used to refer to such a substance.

I claim:

1. An article of manufacture which comprises a laminated enclosure having an inner and outer lamination, at least part of said outer lamination being removed in opening; and a flexible strip having writing thereon placed between said inner and said outer lamination beneath only that part of said outer lamination removed in opening, said strip being adhered to neither of said laminations and being secured on one end only to said inner lamination.

2. An article of manufacture which comprises a cylindrical laminated enclosure having an inner and outer lamination, at least a portion of said outer lamination being removed in opening, and a flexible strip having writing thereon lying between said inner lamination and only said portion of said outer lamination removed in opening, said strip extending from one end of said enclosure to the other and being fixed to said enclosure at one end only.

References Cited in the file of this patent UNITED STATES PATENTS 2,225,694 Freeman Dec. 24, 1940 2,793,127 Geist et al May 21, 1957 2,867,372 Fox Jan. 6, 1959 2,901,162 Vallas Aug. 25, 1959 

2. AN ARTICLE OF MANUFACTURE WHICH COMPRISES A CYLINDRICAL LAMINATED ENCLOSURE HAVING AN INNER AND OUTER LAMINATION, AT LEAST A PORTION OF SAID OUTER LAMINATION BEING REMOVED IN OPENING, AND A FLEXIBLE STRIP HAVING WRITING THEREON LYING BETWEEN SAID INNER LAMINATION AND ONLY SAID PORTION OF SAID OUTER LAMINATION REMOVED IN OPENING, SAID STRIP EXTENDING FROM ONE END OF SAID ENCLOSURE TO THE OTHER AND BEING FIXED TO SAID ENCLOSURE AT ONE END ONLY. 